The Sarasota Ford Promise
Finally, a dealership where the price you see is the price you pay.
No dealer fee. No mandatory add-ons. No games. Just honest pricing from the moment you begin shopping until the moment you drive home.
Our Promise
Three things you will never find on your bill.
At Sarasota Ford, buying a vehicle should be simple. That's why we've eliminated the dealer fee entirely — no hidden costs, no surprise charges, nothing added in the finance office.
$0
No Dealer Fee
Many dealerships charge dealer fees approaching $1,000 — or even more. We don't. Our dealer fee is zero, which means more money stays in your pocket.
Opt-In
No Mandatory Add-Ons
You shouldn't have to purchase products you never wanted just to buy the vehicle you came in for. Protection packages, warranties, accessories, and appearance products are always optional.
1:1
The Advertised Price Is The Price
The price you see online is the vehicle price you'll see in our showroom. The only additional costs are sales tax, title, and registration — required by law, not by us.
The Honest Part
The only additions: sales tax, title, and registration.
These are government fees, not dealership fees, and they're required by law. That's it. No surprises.
- 01Sales Tax — set by the state and your county.
- 02Title — transfers legal ownership into your name.
- 03Registration — pays for your license plate and tag.
Why We Do It
"We believe buying a vehicle shouldn't feel like a negotiation. It should feel like earning your business."
That's why we've built Sarasota Ford around transparency, straightforward pricing, and an ownership experience that continues long after you drive off the lot.
We Didn't Stop There
Every new vehicle includes the Sarasota Ford ICON Program.
When you purchase a new vehicle from Sarasota Ford, you'll also receive our exclusive ICON Program, valued at over $5,000, at no additional cost.
Luxury Lounge
- Complimentary high-speed Wi-Fi
- Hydro massage lounge
- Private in-house movie theater
Culinary Privileges
Complimentary gourmet dining in our exclusive Le Mans Kitchen every time you purchase or service your vehicle.
Premium Enhancements
- Professional window tint
- 3M door edge guards
- Llumar infotainment screen protector
- Nitrogen-filled tires
Seamless Service
- Complimentary pick-up & delivery
- Mobile service
- Priority loaner vehicles
Our Price Match Guarantee
Find it for less? We'll match it.
If you find the same new Ford for less at another authorized Florida Ford dealership, we'll match their written offer. No gimmicks. No games.
See dealership for complete Price Match Guarantee details.Frequently Asked Questions
What Sarasota shoppers ask us.
Yes. Our dealer fee is $0.
No. The only additional costs are applicable sales tax, title, registration, and any optional products you choose to purchase.
Absolutely. We believe the price you see online should be the price you pay at the dealership.
Yes. Every qualifying new Sarasota Ford purchase includes our exclusive ICON Membership at no additional cost.
Experience The Sarasota Ford Difference
Finally... a dealership where the price you see is the price you pay.
No Dealer Fee. Price Match Guarantee. ICON Membership Included. That's the Sarasota Ford Promise.
